Airbnb’s Business Model Canvas (part 5): Becoming An Entire Hospitality Brand

Big companies rarely end up with the same business model as when they’d started. This article is part 1 of the series of Airbnb’s Business Model Canvas Evolution.

2016 – Present: Becoming An Entire Hospitality Brand

2016: Airbnb launches Experiences

In a bid to become an entire hospitality brand, Airbnb launched Experiences in 2016. According to the Airbnb website, this service is meant to give guests

“… [a] one-of-a-kind activities designed and hosted by locals. Unlike a typical tour or workshop, experiences go beyond the activities themselves. They offer a deep dive into the local host’s world through their passion. Hosts offer their guests special knowledge, unique skills, and inside access to local places and communities that guests couldn’t find independently. This creates lasting connections and treasured memories.”

Airbnb had begun solidifying its position as a hospitality brand. As of 2019, the Airbnb experience has grown to offer over 50,000 experiences.

2017- Present: Becoming a Hospitality Brand

The following years would see the company develop its services to cater to many guests and hosts. In 2017, Airbnb acquired Luxury Retreats, which offered high-end homes and premium vacation homes for short-term rental. It was Airbnb’s most expensive acquisition to this date. This acquisition was in line with the vision of merging the original home rental idea with the convenience of staying in a hotel.

In 2019, they acquired HotelTonight, an app that helps guests’ book last-minute hotel reservations. It is this concept of creating an entire hospitality brand that drives Airbnb’s expansion initiatives.



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