Jim Collins’ “Good to Great” from 2001 stays as one of the classic business books. This is a research-founded study about how companies transition into a better place than they are in the present. The 5 years’ worth of findings is incorporated in a 300-page hardcover. The book mainly talked
Hooked by Nir Eyal is about companies’ strategies of making their products engaging to the consumer market. He talks about the Hook Model, a four-step process that companies apply to their products or services, appealing to the mass public. It’s a 200+ page narrative on how companies lure their customers
A lot of people want to start their own business for several reasons. Some want to start their own business because they want to be successful in the future. Others want to share their expertise with people who will benefit from it the most. Still, some just want to start
The Million Dollar, One-Person Business is a business book about turning your business into an amazing success. It’s full of practical advice and valuable insights on what it takes to build a million-dollar business. Elaine gives you the precise steps for finding your niche, creating your marketing strategy, building your
What is the Company of One all about? Company of One by Paul Jarvis is a non-fiction book about small businesses benefitting from staying small. It proposes small businesses continuing to be run by one person since remaining low-key and having flexible hours is the key to success nowadays. This
What’s The Founder’s Dilemmas all about? The Founder’s Dilemmas by Noam Wasserman is a guide that talks about predicting and avoiding problems that a start-up or a small business may encounter. In addition, it tackles the financial side of the company and other relationships that may suffer from various issues.
Today, business owners are often urged to “Follow your passion,” but John Warrilow argues that this is the worst advice for most founders. He asserts that following your passion leads you to take on too many tasks and stay in your business too long. Warrilow instead proposes the “Built to
