Hooked by Nir Eyal is about companies’ strategies of making their products engaging to the consumer market. He talks about the Hook Model, a four-step process that companies apply to their products or services, appealing to the mass public. It’s a 200+ page narrative on how companies lure their customers into buying or availing of their products or services and how they can maintain these customers with a few simple methods.
This book is for budding businesses that are aiming to build a niche in the consumer market. It’s also ideal for large companies that are failing at maintaining a stable market. However, this book is not for already established businesses and has a growing number of steady customers. Nir Eyal’s four-step process might be something your company’s ideals don’t agree with.
Why Is Hooked by Nir Eyal worth reading?
Hooked reels you in (pun intended) with an engaging introduction. The first few paragraphs discuss how people nowadays are seemingly latched onto their smartphones and how we form habits that we don’t notice are dictated by the apps that we consume daily.
The book gives you a peek into how app developers and company owners are dictating their consumers’ moves without the person knowing. For a millennial who relies on these products and services 24/7, it’s worth knowing what we’re getting into.
Who is Nir Eyal, the author of Hooked
Nir Eyal is an American author born in Israel, and he has a Master’s degree in Business Administration. However, his specialty lies in Behavioral Engineering, which makes him qualified to speak about how companies are basically taking control of their consumers’ lives.
Did Hooked win any awards?
Hooked was nominated for a Goodreads Choice Award, but no awards have been granted yet.
Does Hooked have any controversies?
It has been controversial because Hooked has been exposing companies and the habit/addiction-forming methods that they apply to their products and services.
What lessons can you learn from it?
As a consumer, learning about how these businesses capture our attention caused me to be self-aware. It’s hard to break habits that are already formed during years of consuming these products and services, but it’s good to know that there are ways to break these habits and build mindful consumption habits instead.
What are similar business books to Hooked? Are they better or worse?
The Elephant in the Brain by Kevin Simler and Robin Hanson is similar to Hooked. It’s a business book that talks about businesses and companies’ hidden motives scattered around us, invading our daily lives. This book is not better or worse, but it does make for an interesting read. It makes us more aware of our surroundings, habits, and how we consume products and services around us. The Elephant in the Brain can be an accompanying book to Hooked since their plots are on the same track.