Review of “Good to Great” by Jim Collins

Jim Collins’ “Good to Great” from 2001 stays as one of the classic business books. This is a research-founded study about how companies transition into a better place than they are in the present. The 5 years’ worth of findings is incorporated in a 300-page hardcover.

The book mainly talked about how and why some companies are performing better than others. Collins and his research team pointed out that it was because of the concept of taking the “leap” or risks. He further discusses management study and other strategies that those in the business field should be aware of.

Now that we’ve got a hold of the basics, let’s now go on to the full business book review in the next sections.

Who Should Read “Good to Great”?

If you’re an aspiring entrepreneur or an already established one who is not satisfied with where you are in your career, then you’ll find “Good to Great” a good read. This is especially if you’re one of those who are wondering about why some companies succeed, why some don’t, and why some get stuck in just one place.

Who is “Good to Great” Not For?

On another note, this isn’t for those who are already at the peak of profitability. People who are losing motivation to do things for their dreams or business won’t also find this helpful since Collins focused on the methodological side of things.

About Jim Collins, the author of “Good to Great”

For a brief overview on the author of the book at hand: Jim Collins is an author, consultant, and researcher focusing mainly on business management, growth, and sustainability. Along with his team consisting of 21 other researchers, you can rest assured that they’re qualified enough to study, let alone publish, about the concepts and theories in “Good to Great”.

Key Points of Jim Collins’ “Good to Great”

One of the most noteworthy lines in the book is “First, who, then what.” Although this is short and may seem nonsense at first glance, it’s actually one of the most helpful pieces of advice since the book’s main goal is to change the reader’s mindset.

The said line emphasizes the importance of people above profit and the business framework. You may also find this questionable, but the point is, without the right team, you can’t expect to reach your goals. This applies even if you have set all the necessary objectives in the beginning.

Pros and Cons of “Good to Great”

The book is also equipped with well-written steps and principles. Unlike others, these aren’t hidden behind false optimism and hopes. Instead, you can expect a scientific approach. This ensures reachable steps, no matter your current condition.

The only con I found is the inflexible principles, which can only be applied in certain situations. It’s understandable since they are based on theories, but it doesn’t erase the fact that there is always a chance of not being able to relate to the book.

Final Verdict on “Good to Great” and Recommendations

Overall, the book is good if you belong in its target market and don’t mind having restrictions in relativity. It isn’t that remarkable like the hype it gets, but it’s worth reading. You won’t think it’s a waste of time after the last page. Its realistic approach will also surely be of help one way or another.

I personally think reading other books like Eric Ries’ “The Lean Startup” will give way to better results, though. This will give balance since the former focuses on the mindset, while the latter talks mainly about the profit-driven actions you should look into.



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