Business models of large companies
How IKEA Went From Mail-order Catalogue to Furniture Giant: Business Model Canvas & History
IKEA is one of the world’s largest furniture retail companies today. In 2020, IKEA was the seventh most valuable retailer brand worldwide. It was valued at nearly $19 billion and operated over 400 stores in multiple countries, generating more than $35 billion. The Swedish multinational group designs affordable, high-quality ready-to-assemble