Hooked by Nir Eyal is about companies’ strategies of making their products engaging to the consumer market. He talks about the Hook Model, a four-step process that companies apply to their products or services, appealing to the mass public. It’s a 200+ page narrative on how companies lure their customers
What is the Company of One all about? Company of One by Paul Jarvis is a non-fiction book about small businesses benefitting from staying small. It proposes small businesses continuing to be run by one person since remaining low-key and having flexible hours is the key to success nowadays. This
What’s The Founder’s Dilemmas all about? The Founder’s Dilemmas by Noam Wasserman is a guide that talks about predicting and avoiding problems that a start-up or a small business may encounter. In addition, it tackles the financial side of the company and other relationships that may suffer from various issues.
Every few year, a new buzzword shakes up the world of self-help business books. We’ve seen the rise and fall of buzzwords like Flow, Growth Mindset, and Deep Work. In 2016, Angela Duckworth introduced a new one to the scene Grit. According to the author, grit is the ability to
Mindset: The New Psychology of Success is a 2006 psychology and business book written by an expert in her field. Through this book, psychologist Carol S. Dweck introduced the world to the idea of a growth mindset. In itself, it’s a simple concept. A growth mindset essentially means believing that
First published in 1937, Napoleon Hill’s Think and Grow Rich is a classic business book that has remained popular throughout the ages. In essence, it’s a book about becoming wealthy by adopting the right mindset and avoiding the pitfalls that keep people living in poverty. Today, many consider this book
When it came out in 2018, James Clear’s Atomic Habits made waves in the world of self-help. Many books on habit formation had been written before, but few had been as practical-minded as this one. With very simple, actionable tips on forming new habits and breaking old ones, James Clear’s
The 7 Habits of Highly Effective People is a cult best-selling business book by writer Stephen R. Covey. This nearly 400 pages long nonfiction book focuses on finding success by implementing a couple of powerful, life-changing habits. Aimed mainly at professional people, it’s also a book that’s also found a
The Art of the Start 2.0 is the newest, updated version of Guy Kawasaki’s popular 2004 business book The Art of the Start. It’s a 300 pages-long nonfiction book on starting things. A new company, a new product or service, a new non-profit… whatever you want to start, Guy Kawasaki
